House of Blues
Turning Audience Insights Into Sold-Out Moments
At the House of Blues Chicago, The AJR Edit developed marketing strategies that boosted engagement, strengthened brand voice, and increased sells. This is all while supporting two in-house brands in a fast paced entertainment environment.
Services Provided: Social Media | Email Marketing | Web Management
Our Impact
Driving Performance Through Insight, Precision, and Audience Understanding
14%
increase in ticked sales
Achieved through redesigning recurring in house ticket strategies using historical sales data.
Streamlined Workflows
This reduced planning time for each show while improving performance of historically underperforming genres.
Improved Digital Engagment
Developed consistent branding-aligned content creation or House of Blues and The Foundation Room, strengthening both brands’ online presence.
Social Media Management
Building a Consistent, Authentic Voice That Fans Recognize
Key Initiatives:
Managed daily social media content for both House of Blues Chicago and The Foundation Room.
Collected, curated, and edited photo/video content that reflected each brand’s distinct voice.
Wrote daily captions tailored to fan behavior, genre, and event type.
Stayed ahead of fast-paced announcements, coordinating real-time posts for shows announced as little as 2–3 weeks before performance.
Result: Strengthened brand alignment across channels, increased engagement on artist and venue promotions, and ensured content consistency that elevated the fan experience, both online and in-venue.
Email Marketing
Targeted Messaging That Converts Fans Into Ticket Holders
Key Initiatives:
Utilized Salesforce to segment audiences and send weekly e-mail blasts promoting upcoming shows.
Built targeted filters based on genre, history, and fan behavior to maximize relevance.
Conducted research on artist fanbases to personalize messaging for each audience type.
Results: Higher open and click-through rates and stronger ticket conversions, especially for niche or historically lower-performing shows.
Website & Digital Management
Ensuring Fans Experience a Clear, Seamless Path From Interest to Purchase
Key Initiatives:
Maintained the House of Blues Chicago website to ensure accuracy in event listings, artist information, and user experience.
Updated pages daily to reflect new announcements and content.
Produced digital assets supporting social media and email marketing campaigns.
Result: A polished, consistent, and up-to-date digital presence that made it easy for fans to discover upcoming events and take action quickly.