Backbar
The AJR Edit partnered with Backbar to drive engagement and visibility for one of the leading bar and restaurant management platforms through strategic content, digital storytelling, and performance analytics.
Services Provided: Content Strategy & Development | Digital Marketing & Analytics
Backbar, a SaaS platform for bar and restaurant management, needed a strategy to turn search visibility into sales-qualified interest. The AJR Edit developed a data-driven content program designed to position the brand as an industry authority while consistently generating inbound leads.
Our Impact
+ 120%
increase in organic website traffic through SEO-optimized articles and strategic keyword planning.
75
qualified business leads that converted through targeted networking and on-site brand storytelling at Conferences.
Sustained SEO Growth
through consistent publishing cadence, data-backed keyword planning, and content optimized for hospitality operators’ real-world challenges.
Content Strategy & Development
Building content ecosystems that attract, educate, and convert qualified leads.
Key Initiatives:
Designed a content funnel combining high-value resources (industry blogs, e-books, and guides) that moved audiences from awareness to conversion.
Implemented an SEO-backed publishing calendar focused on actionable topics, such as liquor law compliance, inventory optimization, and trend insights, that aligned with user search intent.
Created downloadable resources and lead magnets to capture and nurture high-quality prospects through the sales cycle.
Collaborated with the client’s marketing and product teams to ensure all content aligned with platform updates and feature launches.
Result: Established a scalable, evergreen content framework capable of attracting qualified leads for future campaigns. Positioned Backbar as a trusted voice in the hospitality technology space.
State Liquor Guides
Digital Marketing & Analytics
The AJR Edit built a digital marketing and analytics framework that allowed Backbar to clearly understand performance and optimize for conversion. This approach helped transform disconnected marketing metrics into a cohesive, real-time view of ROI.
Key Initiatives:
Developed custom analytics dashboards to track web traffic, conversion sources, and audience engagement across content types.
Conducted keyword and behavior analysis to identify which topics, formats, and channels drove the highest-quality leads.
Integrated SEO and performance reporting to connect organic content to actual business outcomes like demo requests and sign-ups.
Partnered with the client team to establish clear KPIs around awareness, engagement, and lead quality, ensuring continuous optimization.
Results: Enabled the team to make data-backed decisions in real time, supporting long-term scalability and growth.