Tuskegee NEXT Foundation
The AJR Edit has served as a strategic partner helping Tuskegee NEXT build a clear brand identity, elevate its fundraising impact, and design a digital presence.
Services Provided: Brand Strategy | Event Fundraising Strategy | Web Design
Tuskegee NEXT is a non-profit dedicated to providing youth with flight training, education, and support to become impactful leaders in the aerospace industry.
Our work has helped the organization sharpen its brand, expand its reach, and grow its impact.
Our Impact
+ 35%
increase in total donations year-over-year through enhanced campaign strategy.
2X
growth in event sponsorships and attendance (1,100+ attendees) at the annual Red Tail Ball.
$100k
raised through digital fundraising in a single campaign season.
Bringing the Mission to Life
Directed and produced by The AJR Edit, we guided the storytelling, visuals, and emotional arc. Ultimately, capturing the spirit of Tuskegee NEXT through purpose-led storytelling.
Brand Strategy
We refined the brand narrative to highlight transformation, legacy, and impact.
Key Initiatives:
Developed brand pillars and messaging framework for the 10-year anniversary: “10 Years of Soaring: Honoring History, Inspiring Futures.”
Created visual consistency across print, digital, and event materials.
Crafted storytelling strategies that connect alumni success with donor support.
Result: Unified brand voice and stronger alignment across stakeholders, board members, and public channels.
Special 10 year anniversary logo
Event Fundraising
The Red Tail Ball is Tuskegee NEXT’s signature annual gala and The AJR Edit helped turn it into a premier fundraising experience that connects history, celebration, and community.
Key Initiatives:
Developed annual event themes and creative direction
Designed event branding materials including invitations, signage, program books, and digital promotions
Led sponsorship communications
Directed run-of-show and event flow to align messaging, visuals, and mission storytelling
Results:
Sold-out attendance for consecutive years.
Strengthened brand presentation across print, stage, and media.
Donor retention
2025 Red Tail Ball
Web Design
We redesigned the Tuskegee NEXT website to tell a modern, mobile-optimized story.
Key Initiatives:
Revamped site architecture to focus on cadet stories, alumni features, and donation pathways.
Integrated program highlights, media coverage, and impact data.
Created cohesive visuals aligned with the anniversary campaign and digital strategy.
Result: Improved user navigation, increased time-on-site, and stronger conversion across donation and application pages.
Tuskegee NEXT Home Page